Initially, the client had selected a piece of stock art to use for their logo with modifications. However, the artist of that piece was not inclined to sell the rights, as it was a popular item.

The client needed the logo rights to represent their business image, and the flexibility to use their own files with various print providers. To fulfill these needs Creative Graphic Solutions.BIZ designed a completely new logo based on the clients input. The result is the iconic design pictured here.

This logo uses a special gradient effect which allows for two-color process printing. It also looks great in solid color. It has been used for the internet, various print media, and wearables.